Prehistoric Man didn’t have to worry about a rough beard, or dry, itchy skin. His body secreted oils to create a layer of natural protection, keeping his beard soft, and skin moist, in even the harshest of climates. Modern hygiene practices, however, strip the body of these oils, leaving the skin & beard exposed to the elements. Urban Caveman Beard Balms & Oils use a proprietary blend of natural oils, butters, and locally sourced beeswax, specially formulated to keep your skin & beard soft in the harsh Canadian climate.